2020 has been a tricky year for everyone, so how can you support your favorite small businesses as they Survive Mainstreet without having to spend any money?
Here are 10 ways you can help your small business community without spending a dollar!
1. Like their Facebook/ Instagram page
Liking the page itself is the easiest step to supporting your favorite local business.
Check to see what platforms they are on, and like all of their pages!
The page will likely have the same handle for all of their socials, so make sure to check on all the social media platforms you use!
2. Hit that notification bell!
You've probably heard your favorite YouTube channels, or Facebook Creators ask you to hit that notification bell, but have you ever wondered why?
With the advance of AI Algorithms, nothing you see is chronological and you may have liked a page, but have never seen it since. That is because any algorithm will only show you what you have interacted with.
Clicking the notification bell tells the algorithm that you want to see the content from that particular page and it will give you a notification when that page posts.
3. Interact with their posts
But what does that actually do?
Like we talked about before with the algorithm, each interaction with a post will determine what else you see, and these things are actually weighted.
If you "like" a post, but "comment" on another, your Al will show you more posts like the one you commented on vs those you only liked aka ENGAGEMENT!
Interacting with posts, beyond just liking, will promote a business page simply because you interacted with it. That's huge. It means you can affect how often their posts appear in feeds and how many people they can reach.
4. Watch at least 60 Seconds of each video
Did you know that Facebook and Youtube have social media "tiers"?
There are specific benchmarks each business page must reach before it reaches the next tier.
One Facebook tier, for example, is that a business page must have 30,000 unique 60 seconds views on their videos, and their videos must be at least 3 minutes long to count.
Now 30,000 seems like a lot, but if viewers hung in there for just 60 seconds of each video, then that directly helps the business reach its social media goals.
5. Write a Review
Think back to pre-Covid when you traveled to a new place and you searched types of places on yelp, or checked the reviews on their facebook page before going anywhere.
Positive reviews can drive new costumers to a business so make sure you hit all the big ones: Facebook, Yelp, Google, Yahoo, Google Play Store, Apple App Store, etc.
Be specific! Tell everyone what you love about them