Fast fashion in 2021?! Life is full of guilty pleasures, I just wish this wasn’t one of them. Fast fashion continues to grow, despite knowing the impact to the environment and your long-term closet.
STATISTICS SHARED FROM RETAILDIVE.COM
As of June 16, Shein comprised 28% of U.S. fast fashion sales, surpassing H&M (20%), Zara (11%), Forever 21 (10%) and Fashion Nova (8%), the report indicated. The company made up 13% of the total fast fashion industry sales at the beginning of 2021.
Overall, the U.S. fast fashion market grew 15% between January 2021 and mid-June. Within that same timeframe, Shein grew by nearly 160%, per the report.